Prada, the legendary Italian fashion powerhouse, is stepping onto the digital runway with the launch of its exclusive 42nd Timecapsule NFT collection. This exciting release intertwines physical tank tops with their digital counterparts in a mesmerizing display of cutting-edge fashion and technology.
Prada Crypted, the brand's innovative digital venture initiated in late 2019, has been carving its path in the burgeoning world of NFTs. Serving as digital certificates of authenticity, Prada's NFTs add an extra layer of exclusivity to their luxury items, marrying high fashion with high tech.
The forthcoming June release promises to make a splash with special edition tank tops constructed from upcycled floral-pattern jacquard terry cloth, a fabric sourced from the Prada Archive. Adorned with the brand's distinctive triangle logo on the front and a unique "June" tag on the back, these blue and white floral designs pay homage to Prada's commitment to both style and sustainability.
Each piece of this exclusive collection is twinned with a unique non-fungible token, serving as a key to the Prada Crypted community on Discord. Token holders can unlock a treasure trove of benefits, including exclusive event invitations. However, the clock is ticking. The minting process kicks off on June 1 at 3 PM CET and lasts only 24 hours, with the collection limited to a mere 50 pieces.
Fashion and digital art enthusiasts from across the globe, spanning Australia, China, France, the United States, the United Kingdom, and beyond, are invited to take part in this one-of-a-kind sartorial journey.
Prada's foray into the digital realm extends beyond the NFT collection. The Prada Crypted Discord community, launched last year, serves as a melting pot of diverse interests, bridging the gap between fashion, art, architecture, cinema, music, and web3. This platform allows fans to share their passion and ideas while enjoying early access to future designs and NFTs.
In a twist, Prada's Timecapsule item owners pre-dating the NFT initiative's June 2022 launch can now stake their claim on corresponding Timecapsule NFTs in line with their physical merchandise, further blurring the lines between the physical and digital worlds.
