In 1949, the German coffee and consumer goods retailer Tchibo started its journey, pioneering innovations that would change the face of retail. Over the decades, Tchibo has dabbled in various tech innovations, even venturing into the game console market back in 1986. Today, they're at the forefront of the digital age, exploring the untapped potential of Web3 with the tech giant SAP.
Their latest venture is the NFT Launchpad, a revolutionary platform that merges the familiar functionalities of Web2 with the decentralized and secure prospects of Web3. The platform simplifies the process of minting, managing, and administering non-fungible tokens (NFTs). Tchibo celebrated this leap with their unique NFT collection, the "Tchibo Royalty Club," minting a limited series of 1,000 NFTs on the Polygon blockchain.
These NFTs don't just exist in a digital vacuum; they're tied to physical rewards. Collectors who land a "Golden" NFT can claim prizes such as Tchibo coffee cans and exclusive Lapressa-branded pens.
But the possibilities don't end there. The Web3 technology ushers in a plethora of opportunities for retailers, enabling innovative loyalty programs, creating digital twins, and engaging consumers in unprecedented ways. With NFTs as marketing tools, brands can forge stronger relationships with their audience.
The NFT Launchpad also shines a light on the sustainability of digital assets. Using the energy-efficient proof-of-stake (PoS) consensus mechanism, the platform's energy consumption is comparable to a Google search. This makes the platform more sustainable than traditional proof-of-work (PoW) networks.
Moreover, SAP unveiled its alpha release of an NFT management solution at SAP Sapphire this year. It's an enterprise-grade, no-code, SaaS solution for managing Web3 digital assets.
Witnessing these thrilling advancements, we can't help but echo Tchibo's slogan, "Jede Woche eine neue Welt" – "Every week is a new world." And indeed, in the realm of business technology, every week does present a new world of possibilities.
