Renowned rapper and entrepreneur Snoop Dogg continues his exploration of the crypto space with the launch of a new non-fungible token (NFT) series called the Snoop Dogg Passport Series. This unique NFT evolves in utility as Snoop Dogg embarks on his summer tour, offering holders access to exclusive behind-the-scenes content, merchandise, art, and experiences.
Described as a "tour poster that evolves with each place Snoop stops on tour," the NFT series is set to take fan engagement to the next level. In addition to the evolving NFT, Snoop Dogg is also launching Snoop Selects, a curated collection of NFT artwork that will be airdropped to all passport holders.
Created in collaboration with Web3 platform Transient Labs and talent agency WME, the series is the latest foray into digital art and merchandise by the rapper, who has been an active participant in the NFT space for the past few years.
Available for purchase for about $42 or 0.025 ETH, the Snoop Dogg Passport Series can be bought through Crossmint, an NFT payment processor, or various crypto wallets.
Snoop Dogg's involvement in NFTs and the crypto space extends beyond his own collections. He has been instrumental in pushing the envelope in the music industry's digital transformation, at one point teasing plans to transform Death Row Record into "the first major label in the metaverse."
His past initiatives include the release of his first NFT collection, A Journey with the Dogg, in March 2021, which even featured a song titled "NFT." He also began developing the Snoopverse, a virtual community in the metaverse world The Sandbox, in December 2021.
