Motorcycle manufacturing giant Ducati has announced a revolutionary digital collectible program in collaboration with XRP Ledger, marking its first foray into the Web3 realm. Through this innovative endeavor, Ducati plans to offer fans a unique view into its rich history, present accomplishments, and future ambitions.
By blending its storied heritage with cutting-edge digital technology, Ducati is aiming to connect with a global fan base, offering them a one-of-a-kind experience. This program will be an engaging prospect for motorcycle aficionados, racing fans, and technology enthusiasts alike, presenting an avenue to interact with the Ducati brand and fostering a sense of belonging to its vibrant community.
The linchpin of this fascinating initiative is the digital collectibles that will weave the captivating narrative of the Ducati brand. These exclusive collections will find a home on the XRP Ledger, renowned as a decentralized and energy-efficient Layer 1 blockchain underpinned by a vast global developer community.
Ducati's first offering in this series will be a special video sequence showcasing all the brand's logos since its inception in 1946. This debut free digital collectible is set to drop tomorrow, July 26. Fans wishing to grab this unique token and gain access to upcoming releases are urged to register on a dedicated website within seven days. For those who miss the initial deadline, there's still a chance to get their hands on subsequent limited edition Ducati digital collectibles by registering after August 2.